I’m a marketing consultant who has focused on developing my career, in multiple industries over the past 13+ years. I love developing marketing and PR campaigns that build brand awareness; creating engaging content that drives behavior change; and promoting new ideas and technologies.
While my past job titles and responsibilities have varied (including marketing manager, artist brand manager, promotional and creative director, and event manager), my work experience has always centered around brand development, project management, and advertising and marketing planning.
I'm a graduate of Auburn University, with a degree in English and minor in political science, and received my Masters of Communication from the University of Alabama in Advertising and Public Relations.
Key Skills
During one of my sessions, I thought about the quote that I wanted to highlight this month: The key to keeping your balance is knowing when you’ve lost it.
Since I've just come off a major festival for my company, I wanted to share a behind the scenes look at what I value, what I like to focus on, and what I've learned from our bigger festivals. Here are 10 lessons I’ve learned as an event planner.